Our Fans

We Know the Power of Media
And we know how to plug your people into profitable partnerships.

Testimonials

Morrison and Abraham has many happy media sales strategy clients. In fact, they are so happy with our work that we think of them as fans, not clients—although it’s true that each one is a professional who made money because of their relationship with us. They are fans of our team, of our services, and of our incredible resourcefulness.

 

Here’s what some of our fans have said about us:

In-Market Training

“Morrison and Abraham is the country’s premier consulting firm for vendor and non-traditional revenue development. Over a five-year period, their talented staff helped us increase business development from $40,000 to approximately $1.4 million. I love them! ”
President, NJ Radio Group

“The people at Morrison and Abraham possess a blend of hands-on experience, business knowledge and driven personalities that provide a unique formula for successful new media sales development.
Local Sales Manager, Pittsburgh TV Station

 

“Just wanted to say that the training today was one of the best I've been through in 5 years.  It made a ton of sense and made it look possible for any of us to succeed.”
Account Executive, Entercom Seattle

 

Competitive Intelligence

"Today was amazing!! I immediately started thinking of other accounts I am having difficulty getting thru to.  Will employ the methods you shared. Thanks.  Looking forward to next week’s talk."
Account Executive, The Los Angeles Times

 

“I had been working with a client for more than two years and was unable to break into other departments to secure additional funding. Your company profiles found specific sponsorships these other departments had completed. With the names you were able to pull, and the past sponsorships, I was able to develop a sales strategy that netted $150,000. ”
Account Executive, CBS Radio, Boston

 

“Tele-coaching has to be one of the most valuable tools I've experienced with Morrison and Abraham! During a one-hour session we were able to pin-point the key decision makers at Kraft, obtain key budget information and their objectives. Two weeks later this sales strategy led to a $100,000 sponsorship deal! ”
Business Development Manager, Miami Herald

Seller's Source, our weekly media sales lead publication delivered by email

Seller's Source is my bible! Very useful -- I don't have to read 20 different magazines. ”

 

“We use Seller's Source as a lead source for non-traditional revenue possibilities. The leads are handed out at weekly sales strategy meetings.”

 

“Within one week of seeing the Seller's Source lead, I conducted a needs analysis conversation over the phone with the CEO. Within three weeks I closed the program.”

 

Key Note Speaker Presentations

“Wow! So informative! Great ideas, steps to take, success stories in media selling: this is exactly what makes this conference worth every penny.  Thank you!”

 

“Unique ways to tie businesses together for non-traditional revenue and in order to move units for both the client and yourself.”

 

“The challenge is getting radio people to think as marketers.  Those who take and use this material in media selling will win big.”




We know how to plug people into profitable partnerships. Contact Us

Consulting packages are customized to fit your needs. To discuss a consulting package, please contact us at (781) 986-2100 or click on the contact button above.

 

"Morrison and Abraham is the country’s premier consulting firm for vendor and non-traditional revenue development. Over a five-year period, their talented staff helped us increase business development from $40,000 to approximately $1.4 million.
I love them! "

- President, NJ Radio Group.